Put your hand up if you wear clothes.

Good, keep your hand up and strap in for a bit of a chunky read.

The clothes we wear are choices about how we want to interact with the world—how we want to be seen and understood. You don’t wear the same outfit to attend a wedding as you do for a duvet day when you’re feeling unwell. Or maybe you do… no judgment here.

Most people think about the clothes they wear in a professional environment, especially when meeting potential clients.

‘Don’t judge a book by its cover.’

Of course, it’s not the final judgment, but we can tell who puts effort into their clothes and appearance. Most importantly, we can tell who doesn’t.

Long story, well, long, the same can be said for brand. People can tell whether you care about your appearance and make assumptions about it.

Why wouldn’t you want to try and impress and attract your potential customers?

We can do a lot to positively shape the path of judgment through considered, intentional curation of our brand. The ‘curated clothes’ are how our consumers understand our professional personality.

More than just the logo, it’s all of these elements:

You don’t need all of these, but it’s the whole package of how you show up, planned or unplanned, that determines how you will be perceived. The best brands have the most well-rounded strategies for curating their visuals and behaviours.

Faking or stealing won’t work.

You can fake your professional personality, but it will be found out in the long term. The lure is to make a company look more interesting or cool than it is, but it’s best to show a genuine personality grounded in core values.

My job isn’t to invent personalities for businesses; it is to milk the personalities out. I call it ‘milking the professional personality glands’, and I’m only a little bit sorry.

Every business has a personality.

How do I unlock it?

Great brands don’t happen by accident; they happen like this:

Part one. The undressing.

I ask lots of questions. Some simple, some hard, some more abstract—all designed to work from different angles to get you thinking deeply about your company. You (and your team) will tell me everything until we’ve stripped your business naked.

Who is your business, why does it exist, what drives passion, and why should anyone care? Why is someone going to buy from you, rather than someone who sells the same service/product/price?

Part two. The reclothing.

With everything laid bare, I work out which cuts fit your body shape and which colours bring out your eyes and match your skin tones. Every client/project is different and is tailored as such, but the process is the same:

Research and inspiration. I take a wide look around - competitor and target audience analysis, design trends, books, art, the outside world, wherever my eyes can take me.

Testing and play. Experimenting with different visual design concepts, layout ideas, styles, fonts, colours, patterns and graphic elements to find a suitably tasty direction.

Tighten and delete. Curating a brand is about choices, what to include, and just as important, what not to include. Disciplined editing is an art. When I present a brand, I’ve heavily refined and driven toward what I believe is the single best solution, and I create a presentation to encapsulate my vision of your future.

Plenty have been through the milk process, and now their milkshake brings all the boys to the yard.

“Liam is amazing at what he does. His process is so easy and takes away any worry and stress of thinking about your brand. Liam asks the right questions to unlock what your company needs.”

Nathan
“Professional, mindful, resourceful are three words to begin describing the excellence of milk. I asked milk to rebrand my company and it was carried out in good time with total professionalism.”

Jamie
“Liam has supported us on a number of brand projects. He is not only a top class designer but a top class human too. A joy to work with and always brings creative ideas and inspiration to the table.”

Jacqui
"After looking around we were given the recommendation to contact Liam at Milk and he was perfect for our rebranding. He spent time listening to what we wanted and absolutely nailed it. If you are looking for something that stands out from the crowd Liam is the man to make it happen.

Nadine
“If you're on the lookout for a genius brand identity creator, look no further than Liam. He's got that special knack for understanding what makes your brand tick and turning it into a visually stunning identity. Trust me, with Liam on your side, your brand will make a splash and leave a lasting impression on your audience.”

Steve
“Working with Liam, one can expect a process that is both seamless and highly professional. He is remarkably selective with his clientele, ensuring a personalised and valuable approach. This exclusivity is a testament to the quality and dedication he brings to each project.”

Oliver
“I highly recommend the services of Liam. His exceptional assistance has been instrumental, and we're genuinely grateful for his outstanding support.”

Graeme
“I wanted something a little different and unexpected. Liam put so much thought, effort and detail into presenting ideas and concepts that were just so me. He completely exceeded my expectations. He's a creative genius!”

Britta
“Liam understood my needs and challenged my ideas to ensure my brand met my expectations and suited my products. He is professional but also very approachable and down-to-earth. Great work and a wonderful chap.”

Toni

Link: When should you invest in your brand?

Let’s talk more about you

Tell me your current business issues/needs and future desires. Book a complimentary, no-obligation brand audit session using the button below to check out my live diary. We can jump on a video call or maybe in person if you live in Jersey.

If you prefer a more methodical approach, then fill out the form on the contact page.

Let's talk

Put your hand up if you wear clothes.

Why wouldn’t you want to try and impress and attract your potential customers?

Faking or stealing won’t work.

Every business has a personality.

How do I unlock it?

Part one. The undressing.

Part two. The reclothing.

Plenty have been through the milk process, and now their milkshake brings all the boys to the yard.

“Liam is amazing at what he does. His process is so easy and takes away any worry and stress of thinking about your brand. Liam asks the right questions to unlock what your company needs.”

“Professional, mindful, resourceful are three words to begin describing the excellence of milk. I asked milk to rebrand my company and it was carried out in good time with total professionalism.”

“Liam has supported us on a number of brand projects. He is not only a top class designer but a top class human too. A joy to work with and always brings creative ideas and inspiration to the table.”

"After looking around we were given the recommendation to contact Liam at Milk and he was perfect for our rebranding. He spent time listening to what we wanted and absolutely nailed it. If you are looking for something that stands out from the crowd Liam is the man to make it happen.

“Working with Liam, one can expect a process that is both seamless and highly professional. He is remarkably selective with his clientele, ensuring a personalised and valuable approach. This exclusivity is a testament to the quality and dedication he brings to each project.”

“I highly recommend the services of Liam. His exceptional assistance has been instrumental, and we're genuinely grateful for his outstanding support.”

“I wanted something a little different and unexpected. Liam put so much thought, effort and detail into presenting ideas and concepts that were just so me. He completely exceeded my expectations. He's a creative genius!”

“Liam understood my needs and challenged my ideas to ensure my brand met my expectations and suited my products. He is professional but also very approachable and down-to-earth. Great work and a wonderful chap.”

Let’s talk more about you

Stand against bland.