As an accountant start-up, Dani needed a professional brand and website on a modest budget. He did have a ‘first-go’ basic logo that needed upgrading and a colour palette that he was happy with.

We started with a nice meeting to understand the vision of Crystal Accounting. Short and long-term goals, who the clientele are i.e who we are aiming at. And, importantly, finding out what is unique about Dani, his wife Serena, who runs his social media, and Crystal Accounting. 

It quickly became clear that the colour palette of pink and purple and using the mandala would be important. 

The brand mark has been built (see below) using all core Crystal Accounting symbols. Chakras were key to the balance of thinking. 

Heart: Love and compassion

Third-Eye: Intuition, imagination, and wisdom

Crown: Awareness and Intelligence

The extra level I added was the combination of the C and A and the all-encompassing hexagonal crystal. The hexagon is a sturdy shape, linked to crystals, that the brand can sit upon.