To work alongside Digital Jersey, who are spearheading/managing this project, to create a brand identity. 

The team wanted a brand with a tech look and feel. Something modern and exciting, but also with a grown-up ‘this is a Government-backed initiative’ professionalism about it.

A strong brand with impact – it’s written right in the name, am I right?

The use of typography in this brand is so important. Utilising contrasting font sizes and negative space on bold backgrounds, with the colour palette, brings comms to life. 

I wanted to portray the vibrancy of collaborative work and working environments. The buzz of reaching goals and breaking down barriers.