Nathan produces music, so I tried something different with ‘the process’.

I asked him to compose a short sting for his logo reveal, blind to the work I was doing. His audio changed my direction of travel, and once he had seen the brand and animation, he tweaked it to match.

It was an interesting collaboration which proved fruitful.

Audio in branding is often overlooked, but it’s a very powerful tool for brand recognition. There is conflicting research and statistics, so I will not cite any, but the general consensus is clear: it helps memorability.

Nathan said: 

“Liam is amazing at what he does. His process is so easy and takes away any worry and stress of thinking about your brand. Liam asks the right questions to unlock what your company needs.

Because of Liam, Purpose Music now has a unique and very fitting identity that allows me to stand out from the competition.”