Nadine and Jamie, the new owners of Bicycle Workshop Limited, wanted to rebrand the shop to reflect their future direction.

I had to strike a balance between paying the correct respect to the previous brand, which had a retro feel but was a little tired, and doing something fresh and exciting. 

We started, as always, with an exploratory meeting, asking key questions about who the audience is and who Jamie and Nadine want to come through their doors now and in the future. They are selling bikes to anyone, regardless of experience, and to every level below the top-end ‘proper’ serious riders.

I created a bespoke wordmark using a font which was approachable and friendly. It needed to be professional to build trust, since bikes are big, expensive purchases you only make rarely. However, it is important that the shop is family-run by people who like bikes and care about you buying the right one, so a brand with personality was a must. 

The colour palette is versatile whilst distinctive. If the ongoing social media presence is executed well, it should position the brand as one associated with quality, reasonably priced bike sales and service.

What Nadine said:

“After looking around we were given the recommendation to contact Liam at Milk and he was perfect for our rebranding.

He spent time listening to what we wanted and absolutely nailed it. If you are looking for something that stands out from the crowd, Liam is the man to make it happen. 

We are so pleased with all the work completed and would most definitely recommend Milk Brand House to others.”