Simplicity. Quality. Italy.

Great food is all about simple, fresh ingredients, shown off at their best, and the same was needed for the brand: a simple serif font for the logo/wordmark, but custom-stretched the font taller, like the hand-stretching of a fabulous batch of fresh spaghetti. Custom crossbars on the A’s to ensure the mark is unique. A precise adjustment on the axis of the O to add some depth. 

The supporting fonts add elegance and style to the menu, with a beautiful all-caps typeface for the title ingredient and a readable supporting font for the description. The menu feels special, without forgetting it’s key job; letting you read what you’d like to order. 

The food was always going to speak for itself at Tavola. Which makes it interesting to work on the brand. It didn’t need to shout, it needed to be recognisable and usable, but also stay out of the way.