The challenge and the solution

Accounting for smaller businesses. There are lots of them and a new player NEEDS to stand out and appear professional.

However.

Making three letters & accounting services stand out while looking professional is not the simplest of tasks.

So.

Orange!

Well… coral. It’s not the ‘obvious’ choice in this sector. A vibrant, digital look feels more approachable for sole traders and small companies, compared to more daunting, older-school vibes.

The strong use of dark is another confident statement that can be zag, as many others would zig.