Team QBIX came to me with a colour palette in mind, logo concept of a Rubik's Cube, and a swift turnaround required.

I simplified the concept significantly to make it clean, confident and professional.

As a rule of thumb, simple logos are more memorable than complex designs, as they don't contain too much visual clutter.

It also makes it easier to use on smaller digital formats/executions, which suits the modern, mobile-first business world.

This is part of the milk process that makes the brand visuals work:

If your company were an eatery, which one would it be? e.g. greasy spoon, lunch deli, gourmet restaurant, Michelin star etc.

“We would be a private Chef, someone who comes and understands your needs and delivers in your home.”

Good answer!