Branding is a term we hear a lot about. There are oodles of faux experts, which makes it feel more complex than it is. It’s about how a company shows up so as to affect how people perceive them—it’s simple, it’s just not easy.

The right brand execution is curated by blending commercial logic, creative flair and the unique personality of your business to attract and connect with the right customers. 

I’ve written a bunch of articles to explain what a brand is and how I build them. Read them. Don’t read them. It’s up to you, I’m not your Mum.