Every business has a personality.

Great brands don’t happen by accident; they happen like this:

Stage one. The undressing.

Lots of questions. Some simple, some hard, some more abstract—all designed to work from different angles to get you thinking deeply about your company. You (and your team) will tell me everything until we’ve stripped your business naked.

Who is your business, why does it exist, what drives passion, and why should anyone care? Why should someone buy from you, rather than someone who sells the same service/product/price? 

Stage two. The reclothing.

With everything laid bare, I work out which cuts fit your body shape and which colours bring out your eyes and match your skin tones. Every client/project is different and is tailored as such, but the process is the same:

Research and inspiration.
I take a wide look around - competitor and target audience analysis, design trends, books, art, the outside world, wherever my eyes can take me.

Testing and play.

Experimenting with different visual design concepts, layout ideas, styles, fonts, colours, patterns and graphic elements to find a suitably tasty direction.

Tighten and delete.

Curating a brand is about choices, what to include, and just as important, what not to include. Disciplined editing is an art. When I present a brand, I’ve heavily refined and driven toward what I believe is the single best solution, and I create a presentation to encapsulate my vision of your future.