The delicious four D’s of brand
Intentional brand personality is effective because it will:
One | Define
Create consistency in your look and voice, both internally and externally, by defining and understanding who you are and how you communicate.
Two | Differentiate
Displaying a unique personality makes a brand stand out in crowded markets. Playing it safe is logical, but a lot of people do that and get lost in the ‘sea of same’. In reality, the biggest gamble is being cautious.
Three | Draw
Standing out draws the right audience to your business. The audience that needs and wants what you sell, who will become return customers—and even become ambassadors by endorsing you to others.
Four | Dsales
All of which helps the most important thing in business: sales.
I like to spell sales with a silent d because it tremendously helps the alliteration of this list.
