What’s included in a branding project
What do you get?
The right brand identity is found through bespoke discovery and development. Each client has a unique shopping list of needs, so the scope of the project should be tailored, but... the list below gives an idea of the usual suspects.
Brand development
/ Exploratory meeting
/ Brand goal/positioning audit
/ Logo w/ digital variant(s)
/ Colour palette and fonts
/ Visual Guides: Imagery treatments, patterns or illustration
Practical Collateral
/ Social profiles/banners
/ Business card & letterhead design
Brand book/guidelines
/ 20–30 pages
This is a hybrid document of practical brand use guides for both your internal team and for professional designers.
Social launch campaign
/ 5 to 10 posts
Showing off your new brand is exciting and an important PR opportunity. Launching strong will maximise the impact you will see.
Additional collateral
/ Icon sets
/ Packaging
/ Staff clothing
/ Vehicle livery
/ Signage and office environments
/ Merchandise e.g. pens, notepads, umbrellas, stickers
The more complete a branding exercise is, the better your business is set for long-term marketing success, and the faster you will see a return on investment. Other considerations follow.
Editable templates
Templates are built so you can manage your own social media content moving forward, whilst remaining confident they are on brand. Templates have limitations, but they can be cost-effective for simple marketing comms.
Ongoing support
One thing that works well for clients is purchasing a bank of hours, which can be used to produce ad hoc content when needed or to consult on or tweak your in-house design.
Outsourced extras
/ Market research
/ Website
/ Photography
/ Video
/ Podcast
/ Digital marketing
