Repositioning an academic mentoring service.

As the education landscape evolves and AI increasingly changes how students access information and learn, Alan was keen to redefine Tutoring Heroes’ position beyond the traditional tutoring model.

The ambition for the service would be to bring a more structured, relationship-led approach to academic support, placing greater emphasis on long-term student development, personalised learning and meaningful relationships with both students and their families.

The challenge was to evolve the brand and website to reflect this ambition: communicating a more distinctive, premium and future-facing approach to education, while retaining the personal relationships and individual attention at the heart of the service.

Tom and I (working as BLT) spoke at length with Alan. Lots of conversations to understand how the service would run and how people interact with Tutoring Heroes (TH). It was clear that the rebrand wasn't simply about making a tutoring company look more premium. It was about fundamentally changing the way the business was perceived.

I worked on the visuals for the brand and Tom was in charge of the website redevelopment.

After in depth questioning and my ‘brand personality audit’, I jumped into translating what makes TH incredible into a more sophisticated visual identity, using considered typography, a distinctive logo system, a confident colour palette and a more restrained approach to imagery than previously used.

Every touchpoint was designed to reinforce the same idea: that Tutoring Heroes offers something more valuable than tutoring hours – it helps children develop confidence, enjoy learning and reach their potential.

The result was a more coherent brand, with a stronger sense of purpose, greater perceived value and a clearer point of difference in a competitive market.

The website followed, with a comprehensive overhaul of the way parents can sign their children up to tutoring classes. Relaunching in Q4 2026, we will now be testing and iterating to ensure the website is working as intended.

https://www.tutoringheroes.co.uk/

Alan Hepworth said:

It has been a real pleasure working with you. Sometimes I can feel that a person doesn't really listen and cracks on with how they want to do it, but my experience with you has been the complete opposite in that I've always felt really 'heard' and that has been such a big factor in making the experience so positive. I'm really happy with how everything has come together, and I think you've captured exactly the 'feel' I was hoping to create for Tutoring Heroes.